Anne V Mühlethaler is a narrative coach, brand strategist, writer, and podcaster. She is building Le Trente, a social learning studio, hosts salons, teaches mindfulness and lovingkindness meditation.
You are NOT your content.
You are not your LinkedIn bio, your brand or your niche.
You're not a collection of stories.
You are the field that holds it all.
Brand strategy and story coaching that is as strategic as it's existential.
Welcome.
Work with me →
On process as practice, the price for the magic, and the surprise in the sprint
Nine hours of writing across one weekend, a London Writers' Salon sprint, and a surprise discovery about flow, AI, and the price we pay for the magic of having machines write for us.
Read → Apr 2026Eat your greens
A late-night conversation with a friend, a computer science professor at Georgetown, and a bag of metaphorical Doritos walk into an essay. On shrinking attention spans, the quiet erosion of our capacity for deep thinking, and why, in a world of digital fast food, this newsletter is your greens.
Read → Apr 2026The most important part of your story (is probably the part you're leaving out)
Have you ever held back from sharing a part of your life story or career on purpose? Maybe you were worried about confusing people, or being misunderstood. But what is really at play when we amputate a chapter of our life in the service of a new self-narrative?
Read → Mar 2026